I specialize in planning, writing, and editing strategic content for local businesses. If you’d like a free price quote for your project, or if you have any questions about the services listed below, please feel free to contact me at hilary@hilaryrice.net.
Content Strategy
A comprehensive, in-depth content strategy for your business is the best way to ensure that all of your online content works together to tell a cohesive story. I will work with you to discover your unique story and branding qualities, outline your business goals and target audiences, identify key messages, and create a detailed content strategy guide for your website and other content channels. Finally, I will develop a body of content that puts the strategy into action.
Blog Development
A blog is a great way to stay in touch with your current audience, drive new web traffic, and establish authority in your industry. But it’s important that every blog post published to your website is well planned, well targeted, and well written. What’s the point in attracting new visitors to your site if the content that they encounter makes a bad first impression? I can help you create a professional blog with posts that are useful, engaging, strategic, and search engine optimized.
SEO Copywriting
Search engine optimized (SEO) web pages and blog posts are very effective for bulking up your website content, driving new traffic, and establishing expertise in your field. I’m a professional copywriter with experience writing web pages and creating SEO content for a wide range of businesses. Creating a new website or redoing your old one? Need help optimizing your current content? Contact me.
Copyediting and Proofreading
Do you prefer to write your own content but need help with grammar, punctuation, organization, and readability? Whether you’re in need of light copyediting or extensive revisions, I will make sure your content is professionally edited, proofread, and error free. I’m extremely detail oriented and have experience with multiple editorial style guides, including CMS, MLA, and AP.
Content Management
In addition to writing and editing, I’m also happy to assist with your content management needs. This may include uploading web content, applying basic HTML formatting, overseeing the review process, running an editorial calendar, and scheduling content for publication. I’m highly organized and comfortable with multiple web-based content management systems, including WordPress and HubSpot.
Social Media
Once you’ve got excellent content, you’ll want to share it with the world! Social media is a great way to share blog posts, promotions, or other information linking back to your site. I will write customized Tweets and/or Facebook posts designed to grab readers’ attention, drive traffic to your website, and extend your reach. I can also help plan and coordinate your various social media channels.